"Neeks are not just geeky individuals; they are the geeky individuals that took the time to learn their crafts. The actors and dancers you see in the biggest shows in London, the photographers, film makers and artists that create the most stunning imagery of our time. The time of Gangster cool is over. The time for creativity and talent is here. Those that live it, wear it. Those that wear it, are some fly motherf*ckers. Wake up people... Neek is Chic... And Chic is Uneek Garmz."